Wednesday, 22 July 2009

KesselKramer EXPORTS

KK (Amsterdam and London) were flown over to Sydney to put on a poster exhibition of their adverts. 'KesselKramer Exports' was on at the Carriage works - an amazing venue, a transformed rail works warehouse which is now a listed building. There was a lecture given by two guys from KK one from the London branch and one from Amsterdam. I don't know if you've tried Googling them but they have a network of 'false' websites built to filter their clientele. If you click on the right link you will be shown some of their work....it really is like trying to find a needle in a haystack!

Their work is incredible and it was fascinating to see the work environment. Their offices have such a playful feel it really comes through in their work.

Their big clients are Diesel, Bavaria, Absolut Vodka. Their not so well-known clients include the infamous Hans Brinker budget hotel in Amsterdam and working for the City Council to produce the I AMsterdam identity.



If you look at anything look at the work they've done for Hans Brinker. The were approached because all the guests were complaining....So KK decided to lower their expectations so much through advertising that no-one complains! Genius!!

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