On Thursday evening we went to see MFN's 'Meet the Media: Conde Nast Special' at Malmaison. The pannel included the online Editors of Vogue, Glamour and GQ. The event was really interesting and we were able to ask the pannel some questions. They talked about managing online content, trends for the future, driving traffic, how to grab an editors attention or gain publicity, and the flexibility and the challenges of the online medium in comparison to the printed.
I nervously asked the pannel what the future held for their websites in terms of how people are changing the way the use and access the internet. How their content would have to adapt? Dolly (Vogue.com) talked about trying to keep Vogue exclusive and yet involved. Too much coverage and you loose quality. They didn't want to Vogue to be a big hit on twitter, they wanted the latest news, the exclusive reports. Natasha (Glamour) talked about the power of the celebrity and Jamie (GQ) had mentioned how GQ had put a moving cover/video of Sienna Miller online. Or having exclusive behind the scenes material only available on the magazines websites.
The Editors talked about their journeys to becoming online Editors how they all gained their positions by contacting the right people and through work experience.
The audience included journalists, PR agents, Designers, students and creatives. The talk was really interesting and informative about managing online content and managing a 'brand'. I thought it was really interesting when Dolly was asked whether she would ever swap her online editor position for editor of the magazine......She was quick to explain the attention, focus and pressure of that position and confessed she was a bit of a control freak and that's why the online medium worked for her.
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