Clever little buggers, I remembered that Johnny Hardstaff mentioned back in November he was working on a (top secret) project with agency DDB. Well the clever clogs (along with the RSA) commissioned Johnny and four other RSA directors to produce a response to a very unique script. The (short) script goes...
What’s that?
It’s a unicorn
I’ve never seen one up close before
Beautiful
Get away! Get away!
I’m sorry
what would you do?
Check Johnny's response below.
http://www.youtube.com/watch?v=Ue55SLIA3tc
Out of the five films I think Johnny's is my sure favorite in second would be 'The Gift' by Carl Erik Rinsch and then 'El Secreto de Mateo' by Greg Fay. I didn't really connect with the other two - but check out these bespoke boxes which carry through the visual language of the films.
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