My friend Jennifer Smith (who is studying photography and is in her final year) required some flyers for her recent photography exhibition which explores the theme of 'Masculinity'. With just a few days turnaround I sent Jen some variations and she selected the most appropriate one. Jen decided to go with the design above. Out of the selection of designs I liked this one - especially with the text. I wanted to show how the perception of Masculinity can be so diverse so I tried to use a bold, masculine font and merge it into a lighter, italic font. I hoped the designs reinforced the theme of the exhibition in a neutral way. Visitors to the exhibition were encourage to fill out questionnaires and submit their thoughts and so that is why I chose the neutral colours.
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