Tuesday, 6 October 2009

He who reserves the right to make string bananas

***JOHNNY HARDSTAFF***

I've felt quite inspired by Johnny in the last few days. I found it fascinating hearing about the type of briefs he receives and how he really pushes the limits of these - but I guess this is why he is approaches by companies. I love how he has created a role for himself, he is both Designer and Director.



After seeing ROLLERBALL I could see exactly why Johnny had chosen it. There were moments where I felt the film lost its direction. I didn't really understand how the women were being used in the film. I know for certain that I have benefited from seeing it. It made me think of social order and control and I liked the stylized look of the film 70's meets Futuristic. Johnny's work incorporates lots of futuristic ship-like structures, I could see some reminiscence of the film in his work.

I think because he is interested in politics, Imperialism, English heritage and culture this really gives his work an edge. These issues inform his design practice and without the conflict he feels for and against the corporate world I don't think his design would take the same direction.

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