
On Monday, I went to a talk by DDB. I love all the work DDB produces and what the company is all about. They talked a lot about what is involved in account planning and account management. I don't think many people know the difference!
They talked about how DDB is structured as one of the biggest design agencies in the world. What DDB Health, OMD, Interbrand, DDB Grapevine, DDB Touch, DDB Matrix, DDB Tribal, DDB Unheard voices, DDB Signbank all do, wow so many effective advertising in the world. It was an amazing, insightful talk. They showed recent work that they'd done such as the major relaunch of Monopoly (City Streets) combining Google maps to involve their audience on a global scale. If you don't know DDB UK some of their clients are VW, KwikFit, Tropicana, Budweiser, Lurpak, Match.com, Phillips and Johnson & Johnson.
No comments:
Post a Comment